Curriculum Vitae 👩🏻💻
Work Experience
User Experience Designer · ehouse Studio · 2023/Present
I conducted user research and market analysis to understand customer needs and behaviors, designed intuitive navigation structures, and developed prototypes to test and optimize the user purchase flow. I created visually appealing interfaces consistent with brand identity, focused on improving conversion rates, and collaborated closely with developers to ensure seamless Shopify implementation with detailed visual QA. I conducted usability tests, analyzed user behavior, and customized applications like Rebuy and Klaviyo to enhance the experience across devices. Additionally, I maintained and updated design systems, optimized visual elements, and continuously monitored key metrics to improve overall store performance based on user feedback and market trends.
User Experience Lead · LabsXD · 2022/2023
In this role, I oversee a team of 10+ individuals, ensuring they are aligned with the company's strategic objectives and provided with the necessary resources. I collaborate with other leaders and teams to design solutions that meet both business and end-user needs. Forseeing projects with clients such as Zurich Argentina, Mercantil Andina Argentina, Claro Central America, Sky Mexico, Bice Vida Chile, Desktop Brazil, MercadoLibre Latin America, Claro Chile, La Positiva Peru, among others. Additionally, I define and document the long-term UX design strategy, supervise the development of user experience, and strive for team efficiency. I establish processes and tools, provide ongoing guidance and training to the UX design team, and foster close collaboration with other company teams, including developers, QA, and functional departments.
User Experience Designer · LabsXD · 2019/2022
Active participation in digital transformation initiatives for renowned clients in the telecommunications and insurance sectors, such as ETB Colombia, Sura Latin America, Alaya Mexico, NOS Portugal, V-Tal Brazil, among others. My role involved conducting detailed analyses to identify obstacles and propose solutions aligned with industry best practices and user needs. I defined key user profiles for both B2B and B2C projects and closely collaborated on creating user stories and flowcharts to ensure a comprehensive understanding of project requirements. Prototyping in low and high fidelity is employed to validate solutions and deliver optimal user experiences. I also refined the native Salesforce and Salesforce Industries user interface to provide customized and intuitive mobile and web solutions tailored to each user. Furthermore, I oversaw the implementation process by maintaining daily contact with developers and architects to ensure proper execution.
Web & Graphic Designer · Workana · 2017/2019
Design of visually appealing images for websites, selecting appropriate elements such as photography, icons, fonts, and color palettes that aligned with each client's brand. I worked closely with web developers from various clients to transform designs into functional and engaging web pages, ensuring they met platform specifications and optimized user experience. Additionally, I designed and produced visual content for social media, online advertising, and other digital channels, adhering to brand guidelines and ensuring visual appeal. I actively participated in creating digital marketing and online advertising strategies, which involved generating creative ideas and conducting market research to understand the needs and wants of the target audience. Working closely with content writers from various digital agencies, I created visual content that complemented the overall brand message and strategy. Moreover, I effectively managed workflow, files, and resources to ensure the timely and efficient delivery of projects autonomously.
User Experience Specialist · Mercantil Banco Universal · 2016/2017
In this role, I was responsible for designing, implementing, and managing creative projects and communication initiatives across all touchpoints of Mercantil. I maintained a defined line of communication with clients, following the instructions of the Client Experience Management. I utilized various software and apps to develop the public website of the Mercantil brand and its products, using front-end languages like HTML, CSS, Javascript, and design software or CMS. I ensured the continuous functionality of the website, regularly updating and verifying the quality of all elements to keep the information up to date.
Curriculum Vitae 👩🏻💻
Work Experience
User Experience Designer · ehouse Studio · 2023/Present
I conducted user research and market analysis to understand customer needs and behaviors, designed intuitive navigation structures, and developed prototypes to test and optimize the user purchase flow. I created visually appealing interfaces consistent with brand identity, focused on improving conversion rates, and collaborated closely with developers to ensure seamless Shopify implementation with detailed visual QA. I conducted usability tests, analyzed user behavior, and customized applications like Rebuy and Klaviyo to enhance the experience across devices. Additionally, I maintained and updated design systems, optimized visual elements, and continuously monitored key metrics to improve overall store performance based on user feedback and market trends.
User Experience Lead · LabsXD · 2022/2023
In this role, I oversee a team of 10+ individuals, ensuring they are aligned with the company's strategic objectives and provided with the necessary resources. I collaborate with other leaders and teams to design solutions that meet both business and end-user needs. Forseeing projects with clients such as Zurich Argentina, Mercantil Andina Argentina, Claro Central America, Sky Mexico, Bice Vida Chile, Desktop Brazil, MercadoLibre Latin America, Claro Chile, La Positiva Peru, among others. Additionally, I define and document the long-term UX design strategy, supervise the development of user experience, and strive for team efficiency. I establish processes and tools, provide ongoing guidance and training to the UX design team, and foster close collaboration with other company teams, including developers, QA, and functional departments.
User Experience Designer · LabsXD · 2019/2022
Active participation in digital transformation initiatives for renowned clients in the telecommunications and insurance sectors, such as ETB Colombia, Sura Latin America, Alaya Mexico, NOS Portugal, V-Tal Brazil, among others. My role involved conducting detailed analyses to identify obstacles and propose solutions aligned with industry best practices and user needs. I defined key user profiles for both B2B and B2C projects and closely collaborated on creating user stories and flowcharts to ensure a comprehensive understanding of project requirements. Prototyping in low and high fidelity is employed to validate solutions and deliver optimal user experiences. I also refined the native Salesforce and Salesforce Industries user interface to provide customized and intuitive mobile and web solutions tailored to each user. Furthermore, I oversaw the implementation process by maintaining daily contact with developers and architects to ensure proper execution.
Web & Graphic Designer · Workana · 2017/2019
Design of visually appealing images for websites, selecting appropriate elements such as photography, icons, fonts, and color palettes that aligned with each client's brand. I worked closely with web developers from various clients to transform designs into functional and engaging web pages, ensuring they met platform specifications and optimized user experience. Additionally, I designed and produced visual content for social media, online advertising, and other digital channels, adhering to brand guidelines and ensuring visual appeal. I actively participated in creating digital marketing and online advertising strategies, which involved generating creative ideas and conducting market research to understand the needs and wants of the target audience. Working closely with content writers from various digital agencies, I created visual content that complemented the overall brand message and strategy. Moreover, I effectively managed workflow, files, and resources to ensure the timely and efficient delivery of projects autonomously.
User Experience Specialist · Mercantil Banco Universal · 2016/2017
In this role, I was responsible for designing, implementing, and managing creative projects and communication initiatives across all touchpoints of Mercantil. I maintained a defined line of communication with clients, following the instructions of the Client Experience Management. I utilized various software and apps to develop the public website of the Mercantil brand and its products, using front-end languages like HTML, CSS, Javascript, and design software or CMS. I ensured the continuous functionality of the website, regularly updating and verifying the quality of all elements to keep the information up to date.
Curriculum Vitae 👩🏻💻
Work Experience
User Experience Designer · ehouse Studio · 2023/Present
I conducted user research and market analysis to understand customer needs and behaviors, designed intuitive navigation structures, and developed prototypes to test and optimize the user purchase flow. I created visually appealing interfaces consistent with brand identity, focused on improving conversion rates, and collaborated closely with developers to ensure seamless Shopify implementation with detailed visual QA. I conducted usability tests, analyzed user behavior, and customized applications like Rebuy and Klaviyo to enhance the experience across devices. Additionally, I maintained and updated design systems, optimized visual elements, and continuously monitored key metrics to improve overall store performance based on user feedback and market trends.
User Experience Lead · LabsXD · 2022/2023
In this role, I oversee a team of 10+ individuals, ensuring they are aligned with the company's strategic objectives and provided with the necessary resources. I collaborate with other leaders and teams to design solutions that meet both business and end-user needs. Forseeing projects with clients such as Zurich Argentina, Mercantil Andina Argentina, Claro Central America, Sky Mexico, Bice Vida Chile, Desktop Brazil, MercadoLibre Latin America, Claro Chile, La Positiva Peru, among others. Additionally, I define and document the long-term UX design strategy, supervise the development of user experience, and strive for team efficiency. I establish processes and tools, provide ongoing guidance and training to the UX design team, and foster close collaboration with other company teams, including developers, QA, and functional departments.
User Experience Designer · LabsXD · 2019/2022
Active participation in digital transformation initiatives for renowned clients in the telecommunications and insurance sectors, such as ETB Colombia, Sura Latin America, Alaya Mexico, NOS Portugal, V-Tal Brazil, among others. My role involved conducting detailed analyses to identify obstacles and propose solutions aligned with industry best practices and user needs. I defined key user profiles for both B2B and B2C projects and closely collaborated on creating user stories and flowcharts to ensure a comprehensive understanding of project requirements. Prototyping in low and high fidelity is employed to validate solutions and deliver optimal user experiences. I also refined the native Salesforce and Salesforce Industries user interface to provide customized and intuitive mobile and web solutions tailored to each user. Furthermore, I oversaw the implementation process by maintaining daily contact with developers and architects to ensure proper execution.
Web & Graphic Designer · Workana · 2017/2019
Design of visually appealing images for websites, selecting appropriate elements such as photography, icons, fonts, and color palettes that aligned with each client's brand. I worked closely with web developers from various clients to transform designs into functional and engaging web pages, ensuring they met platform specifications and optimized user experience. Additionally, I designed and produced visual content for social media, online advertising, and other digital channels, adhering to brand guidelines and ensuring visual appeal. I actively participated in creating digital marketing and online advertising strategies, which involved generating creative ideas and conducting market research to understand the needs and wants of the target audience. Working closely with content writers from various digital agencies, I created visual content that complemented the overall brand message and strategy. Moreover, I effectively managed workflow, files, and resources to ensure the timely and efficient delivery of projects autonomously.
User Experience Specialist · Mercantil Banco Universal · 2016/2017
In this role, I was responsible for designing, implementing, and managing creative projects and communication initiatives across all touchpoints of Mercantil. I maintained a defined line of communication with clients, following the instructions of the Client Experience Management. I utilized various software and apps to develop the public website of the Mercantil brand and its products, using front-end languages like HTML, CSS, Javascript, and design software or CMS. I ensured the continuous functionality of the website, regularly updating and verifying the quality of all elements to keep the information up to date.